Google Ads setup and management
Capture demand that already exists and turn relevant searches into enquiries. This is my strongest channel today.
Performance marketing, Justin Laule
More qualified enquiries and bookings through online ads.
I plan, track and improve paid campaigns for businesses where customers book, enquire, request a quote or schedule a consultation.
Typical fits include destination stays and experiences, wellness and longevity businesses, retreats, expert led services, coaching, and custom installations.
Impressions
Clicks
Landing page
Enquiries
Bookings
The real problem
Traffic is not the goal. A measurable path to an enquiry is.
Most accounts can buy clicks. Far fewer can show which click became a booking. Until that path is visible, every decision after it is a guess.
Demand
Are people actually looking for this offer in this market?
Traffic quality
Are the right searches and audiences being paid for?
The ad
Does the message match what the person wanted?
The landing page
Is the next step obvious, fast and credible?
Tracking
Is a real enquiry recorded, or only a page view?
Follow up
What happens in the hours after someone raises their hand?
The constraint is usually one of those six. The work is finding which one, before spending more.
Services
What I actually do
Hands-on work arranged around one question: where does the path from click to customer break?
Meta Ads setup and testing
Build and connect Meta campaigns from scratch, including Meta Pixel and conversion tracking, then test focused audiences and messages against measurable enquiry goals.
Conversion tracking
Record real enquiries, calls and bookings so decisions come from data instead of traffic counts.
Landing page and funnel improvement
Find the friction between the click and the conversion, then fix what costs the most.
Campaign audits and optimisation
Review structure, search terms, budgets and bidding in an existing account, then improve what limits results now.
Offer
Start with a free Acquisition Fit Check
A short review, not a free full audit. It tells you whether paid acquisition is commercially sensible for your business and what the sensible next step is.
Offer
Free Acquisition Fit Check
- A short review of your offer, customer journey, current acquisition setup and basic economics.
- I identify the most likely constraint.
- I say whether paid acquisition appears commercially sensible for you.
- I recommend the best next step, including doing nothing if that is the honest answer.
Detailed auditing, implementation, campaign builds and ongoing management are paid work.
The engagement path
- 1Step 1
Free Acquisition Fit Check
Short, focused, no cost. We find out quickly whether this is worth pursuing.
- 2Step 2
Implementation Sprint or 30 Day Acquisition Pilot
Paid work. Either build and fix the acquisition setup, or run one offer, one market, one channel, one landing page and one conversion goal for 30 days.
- 3Step 3
Ongoing campaign management
Once there is enough data and a continuing need, I manage and improve campaigns month to month.
Process
Diagnose. Test. Measure. Improve.
- 1Diagnose
Understand the business and economics
What a customer is worth, what you can fulfil, and what a sensible cost per enquiry looks like.
- 2Inspect
Look at the data and the customer journey
Search terms, campaign structure, tracking, landing page and what happens after an enquiry arrives.
- 3Test
Run the smallest useful test
One offer, one market, one channel. Small enough to read clearly, large enough to mean something.
- 4Improve
Measure, then move to the next constraint
Keep what the numbers support, cut what they do not, and work on whatever is limiting results now.
Fit
Where this works, and where it does not
Paid acquisition only makes sense when one additional customer is worth more than the cost of finding them. The audience is defined by buying behaviour, not by industry.
Good fit
- Customers book, enquire, request a quote, or schedule a consultation before buying.
- Trust and consideration matter before purchase.
- One new customer has enough value to support paid acquisition.
- The business can fulfil new demand and share basic booking or sales data.
- The owner wants measurable enquiries, not vanity metrics.
Not a fit
- Low value, transactional ecommerce where customers buy cheap products immediately.
- Businesses seeking guaranteed sales.
- Businesses without capacity to respond to enquiries.
- Full service SEO, content production, or organic social management.
Custom or expensive physical products still fit when the sale begins with an enquiry, a quote, a consultation, or a showroom appointment.
Typical fits include destination stays and experiences, wellness and longevity businesses, retreats, expert led services, coaching, and custom installations.
About
I care about where the logic breaks.
I am Justin Laule, a performance marketer. The part of this work I enjoy most is the part many people skip: comparing evidence, finding the number that does not fit, forming a hypothesis and testing what actually improves the result.
More than 10 years in client-facing service businesses have taught me how people build trust, compare options, raise concerns and decide whether to enquire or book. My background spans sales, operations, hospitality, instruction, customer acquisition and startups. It helps me understand what happens after the lead arrives: follow-up, capacity, pricing and the human decisions that turn an enquiry into a booking.
I do not look at ads in isolation. I look at the entire path from first click to qualified enquiry and booking.
Experience in practice
Hands-on capabilities across paid acquisition and measurable customer journeys.
- 01Build and manage Google Ads campaigns for enquiry-led businesses, from account structure and keyword research to landing pages and ongoing optimisation.
- 02Set up Meta Ads from scratch, including campaign structure, Meta Pixel and conversion tracking.
- 03Implement end-to-end conversion tracking from campaign click to key enquiry and booking actions.
- 04Build and test email automation systems, with additional experience across lead generation, LinkedIn customer acquisition, operations and QA.
FAQ
Straight answers
- What exactly is the free Acquisition Fit Check?
- A short review of your offer, customer journey, current setup and basic economics. I name the most likely constraint, say whether paid acquisition looks commercially sensible, and recommend the next step. It is not a free full audit.
- Can you guarantee bookings?
- No. Bookings depend on your offer, price, availability, sales follow up and market demand as much as on the ads. What I can do is make acquisition measurable and improve the stages that are controllable.
- Do I need a new website?
- Not always. Often a single focused landing page, or a fix to tracking and messaging, is enough. Start by diagnosing the funnel you already have.
- Google or Meta?
- It depends on how customers discover and choose the offer. Google captures existing demand, while Meta can create and test demand. I choose the channel based on the customer journey and the smallest useful measurable test.
- Do you do SEO?
- Technical website checks can be part of a diagnostic. Full service SEO, content production and organic social management are not the service.
- I sell expensive physical products. Is that a fit?
- Often yes, when the sale starts with an enquiry, a quote, a consultation or a showroom appointment rather than an instant checkout.
Contact
Get a free Acquisition Fit Check
Tell me what you sell, who books it and what you currently spend. If paid acquisition makes sense, I will say where I would start. If it does not, I will say that too.
LinkedIn (preferred)
Fastest way to reach me. Mention 'Fit Check' in your message.
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Open WhatsApp+49 152 56493926
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Write an emailjustin@getmebookings.com